Take Ownership of Your Future
With a Franchise Coach Who Will Help You Find the Right Business
Match Me with My FranchiseI'm a former D1 athlete who used the principles of high-performance training to build and sell a multi-million dollar franchise business. Now I want to help you do the same, at no cost to you.
Match Me with My Franchise
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The Franchise Fit Playbook: A Champion's Guide to Choosing the Right Business
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Why Franchise Ownership?
Franchise ownership gives you the freedom to lead with the backing of a proven system. It’s not just a career move; it’s a strategic investment that can provide greater autonomy, generational wealth, and purpose in serving others.
Proven Business Model
Established Systems & Processes
Scalable Growth Opportunities
Ongoing Support & Training
Purposeful Career Shift
Built-In Brand Recognition
Why Franchise Coaching Matters
Franchising (and business ownership in general) isn't for everyone. Not every franchise is the right fit. What works for someone else might not align with your goals or lifestyle. That’s why real coaching and honest conversations matter- it takes more than a quick search to determine if franchising is right for you, and if so, which franchise is your best match.
The Power of a Great Coach
- Matching is based on your specific profile- lifestyle and financial goals, interests, transferrable skills and investment level
- Live 1-on-1 help with an expert in franchising
- Access to exclusive insider industry and brand information unavailable through public research
Why Athlete to Owner?
- I started, built and sold a multi-million dollar franchise business after 14 years
- I created the HiPer8™ Principles, which I used to become the top performer in my system
- My goal is not only to match you with the right franchise, but also to help prepare you to be successful
- I'm focused on always doing what's in the best interest of my clients
- Access to over 600 franchise brands
- My service is free!!!
Franchise Matching Process
1. Learn
2. Match
3. Meet
4. Validate
5. Confirm
6. Decide
HiPer8™: The 8 High Performance Principles
The HiPer8™ (pronounced 'hyper-8') Principles are a comprehensive framework I developed through years of competitive athletics and refined during my journey building a multi-million dollar franchise business. Drawing from my experiences as both a D1 athlete and top-performing franchise owner, I created these principles to capture the essential mindsets and behaviors that drive excellence in all areas of life. These principles provide a proven path to achieving exceptional results in franchise ownership. We will apply these principles throughout our franchise match-making process, setting the foundation for your success as a business owner long before you sign any agreement.
Purpose: “I have a compelling ‘why’.”
Discipline: “I do what needs to be done.”
Lifelong Learning: “I am always learning, never a finished product.”
Creative Problem-Solving: “How can I...?”
Accountability: “I own my actions, inactions, and their results.”
Grit: “I view setbacks as necessary steps toward mastery.”
Empathy: “I design experiences that serve others effectively.”
Exceptional Communication: "I listen, respond, and communicate with intention."
From Owner to Coach: Sharing the Path
After successfully selling my franchise business, I recognized that my true passion lies in helping others achieve their full potential. I've experienced both sides of entrepreneurship: the challenging path of starting from zero and the strategic advantage of leveraging franchise systems.
This unique perspective allows me to guide aspiring entrepreneurs through the franchise selection process with both empathy for their transition and expertise in identifying opportunities that match their goals.
Business Experience
Education Background
Specialties
Athletic Accomplishments
Client Testimonials
“Alan has been an exceptional resource for anything franchise-related, bringing over a decade of hands-on experience in the franchising world. His ability to merge that deep industry knowledge with a charismatic and empathetic client approach makes him a pleasure to work with.”
Ruedi K. | Boston, MA
"Alan’s coaching was a game-changer for me and my business. His ability to ask the right questions, listen carefully, and offer tailored insights made all the difference—and his genuine care really sets him apart."
John M. | Redmond, WA
“I've had the pleasure of getting coached by Alan, and he's truly one of the smartest people I know. He's a great communicator who has a rare ability to simplify complex ideas, and he approaches everything with integrity and genuine care. Anyone working with him is in exceptionally capable hands.”
Bret C. | West Palm Beach, FL
Ready to Own Your Future? Let’s Build Your Playbook.
You’ve done the work; now it’s time to build something of your own.
Whether you're just exploring or ready to dive in, Athlete to Owner will guide you to the right franchise and help you build a business that fits your life.
